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Case Study: Boosting Conversion Rates for a Fitness App
Client: FitNow, a fitness app for home workouts Service Provided: UI/UX Redesign and User Testing Challenge: FitNow's conversion rates were low, with users abandoning the app during onboarding. Solution:
Performed a UX audit and identified friction points, such as too many steps in the checkout process and lack of guest checkout.
GENESCO
UI Design
Launch Date
April 2023
GENESCO
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