Alex M.

Solution:

Performed a UX audit and identified friction points, such as too many steps in the checkout process and lack of guest checkout.
Implemented a one-page checkout system and introduced guest checkout for a faster experience.
Conducted A/B testing with existing users to compare the old and new checkout flows.
Results:
Cart abandonment rate reduced by 40%.
Increased sales by 20% within the first month of the redesign.
15% increase in repeat customers due to the streamlined user experience.