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Case Study: Simplifying E-Commerce Checkout for a Fashion Brand
Client: MediCare, an online healthcare booking platform
Service Provided: UI Redesign and User Testing
Challenge: Users found it difficult to navigate the platform to book appointments with healthcare professionals.
Solution:
Performed a UX audit and identified friction points, such as too many steps in the checkout process and lack of guest checkout.
Implemented a one-page checkout system and introduced guest checkout for a faster experience.
Conducted A/B testing with existing users to compare the old and new checkout flows.
Results:
Cart abandonment rate reduced by 40%.
Increased sales by 20% within the first month of the redesign.
15% increase in repeat customers due to the streamlined user experience.
MEDICARE
User Testing
Launch Date
April 2023
MEDICARE
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